This course is designed to immerse new team members into the heart of what makes Berta Juice unique—our commitment to health, quality, and authenticity at every step of the journey. It guides employees through the entire lifecycle of our products: from sourcing fresh, safe ingredients, through mindful processing and packaging, to delivering a refreshing and trustworthy experience to our customers. The course will highlight Berta Juice’s founding story and purpose: promoting healthier lifestyles in an authentic, accessible way. Participants will learn the importance of food safety, quality control, and transparency in protecting both customer well-being and the brand’s reputation. Using case studies and behind-the-scenes examples, it will also explore how small decisions—from maintaining hygiene standards to sharing product knowledge with customers—collectively reinforce trust in Berta Juice. Beyond process knowledge, the course will focus on the ownership mindset and customer empathy: encouraging every team member to see themselves as brand ambassadors who anticipate customer needs, handle feedback gracefully, and take pride in every bottle produced and sold. By the end, new staff will understand that at Berta Juice, excellence isn’t just about what we make—it’s about how every person helps keep the brand promise alive, from farm to bottle.